:root{
  --yellow:#E8FF4A; --yellow-soft:#F3FFB3; --ink:#0D0D0D; --orange:#FF4A1C; --orange-text:#C2360F;
  --paper:#F7F7F0; --white:#FFFFFF; --muted:#55554D; --border:#DCDCD0;
  --r-sm:6px; --r-md:14px; --r-pill:999px;
  --s1:4px; --s2:8px; --s3:16px; --s4:24px; --s5:40px; --s6:64px; --s7:112px;
  --display:"Inter Tight", system-ui, sans-serif; --mono:"JetBrains Mono", ui-monospace, monospace;
  --pad:clamp(20px, 4.5vw, 64px);
  --ease:cubic-bezier(.2,.8,.2,1); --ease-out:cubic-bezier(.16,1,.3,1);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--display);font-size:17px;line-height:1.55;color:var(--ink);background:var(--paper);-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,video{display:block;max-width:100%}
a{color:inherit}
ul,ol{list-style:none}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}
:focus-visible{outline:3px solid var(--ink);outline-offset:3px;border-radius:var(--r-sm)}
.process :focus-visible,.reel :focus-visible,.foot :focus-visible,.lb :focus-visible{outline-color:var(--yellow)}
h1,h2,h3{font-weight:800;letter-spacing:-.035em;line-height:1}
h2{font-size:clamp(38px,5.6vw,80px);max-width:16ch;line-height:.95}
.label{font-family:var(--mono);font-weight:500;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:var(--s3)}
.label-yellow{color:var(--yellow)}

/* scroll progress */
.progress{position:fixed;inset:0 0 auto 0;height:3px;z-index:60;pointer-events:none}
.progress i{display:block;height:100%;width:100%;background:var(--ink);transform-origin:0 50%;transform:scaleX(0)}

/* cursor label */
.cursor{position:fixed;left:0;top:0;z-index:90;pointer-events:none;width:86px;height:86px;margin:-43px 0 0 -43px;border-radius:50%;background:var(--yellow);color:var(--ink);display:grid;place-items:center;font-weight:800;font-size:15px;letter-spacing:-.01em;transform:translate3d(-200px,-200px,0) scale(0);transition:transform .25s var(--ease-out),opacity .2s;box-shadow:0 10px 30px -10px rgba(13,13,13,.5)}
.cursor.on{transform:translate3d(var(--x),var(--y),0) scale(1)}
.cursor.move{transition:transform .12s linear}
@media (hover:none),(pointer:coarse){.cursor{display:none}}

/* word reveal */
.reveal .w{display:inline-block;overflow:hidden;vertical-align:top;padding-bottom:.08em;margin-bottom:-.08em}
.reveal .w>span{display:inline-block;transform:translateY(105%);transition:transform .9s var(--ease-out);transition-delay:calc(var(--i) * 45ms)}
.reveal.in .w>span{transform:none}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;height:54px;padding:0 28px;border-radius:var(--r-pill);font-weight:700;font-size:16px;text-decoration:none;white-space:nowrap;transition:background .25s,color .25s,box-shadow .25s;will-change:transform}
.btn-ink{background:var(--ink);color:var(--yellow)}
.btn-ink:hover{box-shadow:0 12px 28px -12px rgba(13,13,13,.7)}
.btn-line{border:2px solid var(--ink);color:var(--ink)}
.btn-line:hover{background:var(--ink);color:var(--yellow)}
.btn-yellow{background:var(--yellow);color:var(--ink)}
.magnetic{transition:transform .35s var(--ease-out),background .25s,color .25s,box-shadow .25s}

/* mark */
.mark{display:inline-block;width:30px;height:36px;flex:none}
.mark svg{width:100%;height:100%;overflow:visible}
.mark-nav{width:44px;height:54px}
.mark-sm{width:18px;height:22px}
.mark-tick{width:22px;height:27px}
.mark-xl{width:clamp(180px,24vw,320px);height:auto;aspect-ratio:266/330}

/* nav */
.nav{position:fixed;inset:0 0 auto 0;z-index:50;display:flex;align-items:center;gap:var(--s4);padding:14px var(--pad);transition:background .35s,box-shadow .35s,color .35s,padding .35s}
.nav.scrolled{background:rgba(247,247,240,.86);backdrop-filter:blur(16px) saturate(1.4);-webkit-backdrop-filter:blur(16px) saturate(1.4);box-shadow:0 1px 0 var(--border);padding-top:10px;padding-bottom:10px}
.nav.on-dark{background:rgba(13,13,13,.82);box-shadow:none;color:var(--paper)}
.nav.on-dark .mark svg path{stroke:var(--yellow)}
.nav.on-dark .btn-ink{background:var(--yellow);color:var(--ink)}
.nav.on-dark .home-btn{background:var(--yellow);color:var(--ink)}
.brand{display:flex;align-items:center;gap:12px;text-decoration:none}
.wordmark{font-weight:800;font-size:30px;letter-spacing:-.045em;display:flex;align-items:baseline;gap:10px;line-height:1}
.wordmark small{font-family:var(--mono);font-weight:500;font-size:11px;letter-spacing:.4em;text-transform:uppercase}
.brand:hover .mark .rh{transform:translate(14px,-30px)}
.mark .rh{transition:transform .5s var(--ease-out)}
.nav-links{display:flex;gap:6px;margin-left:auto;background:rgba(13,13,13,.06);padding:5px;border-radius:var(--r-pill)}
.nav.on-dark .nav-links{background:rgba(247,247,240,.08)}
.nav-links a{text-decoration:none;font-weight:600;font-size:15px;padding:8px 16px;border-radius:var(--r-pill);transition:background .2s,color .2s}
.nav-links a:hover,.nav-links a.cur{background:var(--ink);color:var(--yellow)}
.nav.on-dark .nav-links a:hover,.nav.on-dark .nav-links a.cur{background:var(--yellow);color:var(--ink)}
.nav-cta{height:48px;padding:0 22px;font-size:15px}
.home-btn{width:48px;height:48px;border-radius:50%;background:var(--ink);color:var(--yellow);display:grid;place-items:center;flex:none}
.home-btn svg{width:22px;height:22px}
@media (max-width:1020px){.nav-links{display:none}.nav-cta{margin-left:auto}}
@media (max-width:520px){
  .nav{gap:10px}
  .wordmark{font-size:23px}.wordmark small{display:none}.mark-nav{width:34px;height:42px}
  .nav-cta{height:42px;padding:0 16px;font-size:14px}.home-btn{width:42px;height:42px}
}

/* hero */
.hero{min-height:100svh;background:var(--yellow);display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);grid-template-rows:1fr auto;align-items:center;column-gap:var(--s5);padding:110px var(--pad) 0;position:relative;overflow:hidden}
.hero-bgmark{position:absolute;right:-6vw;top:50%;width:min(62vw,820px);height:auto;aspect-ratio:266/330;margin-top:-40%;opacity:.09;pointer-events:none}
.hero-bgmark svg path{stroke-width:5}
.hero-copy{position:relative;z-index:2;padding-bottom:var(--s5)}
.hero-pill{display:inline-flex;align-items:center;gap:10px;background:var(--ink);color:var(--paper);font-family:var(--mono);font-size:12px;letter-spacing:.06em;padding:8px 14px;border-radius:var(--r-pill);margin-bottom:var(--s4)}
.hero-pill .dot{width:8px;height:8px;border-radius:50%;background:var(--orange);animation:pulse 1.4s ease-in-out infinite}
.hero-title{font-size:clamp(70px,11.5vw,188px);line-height:.86;letter-spacing:-.06em;font-weight:900}
.ln{display:block;overflow:hidden;padding-bottom:.06em;margin-bottom:-.06em}
.ln>span{display:block;transform:translateY(105%);transition:transform 1.1s var(--ease-out)}
.ln:nth-child(2)>span{transition-delay:.12s}
.loaded .hero-title .ln>span,.band.in .ln>span{transform:none}
.hero-lede{font-size:clamp(18px,1.5vw,21px);max-width:36ch;margin-top:var(--s4);opacity:0;transform:translateY(14px);transition:opacity .8s .5s,transform .8s .5s var(--ease-out)}
.hero-actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:var(--s4);opacity:0;transform:translateY(14px);transition:opacity .8s .65s,transform .8s .65s var(--ease-out)}
.stats{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0;margin-top:var(--s5);border-top:2px solid var(--ink);max-width:620px;opacity:0;transition:opacity .8s .8s}
.loaded .hero-lede,.loaded .hero-actions,.loaded .stats{opacity:1;transform:none}
.stats div{padding:16px 16px 0 0}
.stats div+div{padding-left:16px;border-left:1px solid rgba(13,13,13,.25)}
.stats dt{font-weight:900;font-size:clamp(34px,3.6vw,52px);letter-spacing:-.05em;line-height:1}
.stats dd{font-size:14px;line-height:1.35;margin-top:6px;color:#2E2E28}

.hero-stage{position:relative;height:min(78vh,700px);display:flex;justify-content:center;align-items:center;perspective:1400px;z-index:1}
.phone{position:absolute;width:min(300px,23vw);aspect-ratio:9/19.5;background:var(--ink);border-radius:46px;padding:11px;box-shadow:0 50px 90px -36px rgba(13,13,13,.6);transition:transform .9s var(--ease-out),opacity .9s}
.phone-screen{position:relative;width:100%;height:100%;border-radius:36px;overflow:hidden;background:#222}
.phone-screen video{width:100%;height:100%;object-fit:cover}
.phone-main{z-index:3;transform:translate3d(var(--px,0px),var(--py,0px),0) rotate(2deg)}
.phone-side{width:min(240px,18vw);opacity:0}
.phone-l{z-index:1;transform:translate3d(calc(-62% + var(--px,0px)),calc(8% + var(--py,0px)),0) rotate(-10deg) scale(.9)}
.phone-r{z-index:2;transform:translate3d(calc(62% + var(--px,0px)),calc(-6% + var(--py,0px)),0) rotate(9deg) scale(.9)}
.loaded .phone-side{opacity:1}
.loaded .phone-l{transform:translate3d(calc(-78% + var(--px,0px)),calc(8% + var(--py,0px)),0) rotate(-10deg)}
.loaded .phone-r{transform:translate3d(calc(78% + var(--px,0px)),calc(-6% + var(--py,0px)),0) rotate(9deg)}
.feed{position:absolute;inset:0;will-change:transform}
.feed img{width:100%;height:100%;object-fit:cover}
.feed.blur{filter:blur(6px)}
.feed-video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity .5s}
.feed-video.on{opacity:1}
.feed-ui{position:absolute;left:14px;bottom:16px;right:12px;color:#fff;font-size:12px;font-weight:600;text-shadow:0 1px 6px rgba(0,0,0,.6);display:flex;justify-content:space-between;align-items:flex-end}
.feed-icons{display:grid;gap:12px}
.feed-icons i{width:22px;height:22px;border-radius:50%;background:rgba(255,255,255,.85)}
.stop-chip{position:absolute;left:50%;bottom:2%;z-index:4;transform:translate(-50%,20px);opacity:0;display:flex;align-items:center;gap:10px;background:var(--ink);color:var(--paper);padding:13px 20px 13px 15px;border-radius:var(--r-pill);font-size:15px;white-space:nowrap;transition:opacity .5s var(--ease),transform .6s var(--ease-out)}
.stop-chip b{color:var(--yellow)}
.stop-chip .mark svg path{stroke:var(--yellow)}
.stop-chip.on{opacity:1;transform:translate(-50%,0)}

.ticker{grid-column:1/-1;margin:0 calc(var(--pad) * -1);background:var(--ink);color:var(--yellow);overflow:hidden;padding:16px 0;position:relative;z-index:3}
.ticker-track{display:flex;align-items:center;gap:28px;width:max-content;animation:tick 38s linear infinite;white-space:nowrap}
.ticker-track span{font-weight:800;font-size:clamp(20px,2vw,28px);letter-spacing:-.03em}
.ticker .mark svg path{stroke:var(--yellow)}
.ticker:hover .ticker-track{animation-play-state:paused}
@keyframes tick{to{transform:translateX(-50%)}}

@media (max-width:900px){
  .hero{grid-template-columns:1fr;padding-top:96px}
  .hero-stage{height:auto;min-height:540px;margin-top:var(--s3)}
  .phone{width:min(240px,56vw)}
  .phone-side{width:min(180px,40vw)}
  .loaded .phone-l{transform:translate3d(-62%,6%,0) rotate(-10deg)}
  .loaded .phone-r{transform:translate3d(62%,-4%,0) rotate(9deg)}
  .hero-bgmark{width:120vw;right:-40vw;top:30%}
  .stats dd{font-size:12.5px}
}

/* brands */
.brands{padding:var(--s6) 0 var(--s6);border-bottom:1px solid var(--border);overflow:hidden}
.brands-head{display:flex;justify-content:space-between;align-items:baseline;padding:0 var(--pad);gap:var(--s3)}
.brands-hint{font-size:14px;color:var(--muted)}
.logo-marquee{margin-top:var(--s4);display:flex;width:max-content;animation:tick 34s linear infinite}
.logo-marquee:hover{animation-play-state:paused}
.logo{flex:none;width:clamp(220px,22vw,320px);height:130px;margin-right:18px;display:grid;place-items:center;background:var(--white);border:1px solid var(--border);border-radius:20px;cursor:pointer;transition:background .3s,border-color .3s,transform .4s var(--ease-out)}
.logo img{max-width:62%;max-height:46px;object-fit:contain;opacity:.85;transition:opacity .3s,filter .3s,transform .4s var(--ease-out)}
.logo.tall img{max-height:74px}
.logo:hover{background:var(--yellow);border-color:var(--ink);transform:translateY(-4px)}
.logo:hover img{opacity:1;transform:scale(1.06)}
.logo .cnt{position:absolute}
@media (max-width:600px){.logo{width:180px;height:100px}.logo img{max-height:34px}.logo.tall img{max-height:58px}.brands-hint{display:none}}

/* reel */
.reel{background:var(--ink);color:var(--paper);padding:var(--s7) 0 var(--s6);position:relative;overflow:hidden}
.reel-sticky{display:flex;align-items:center}
.reel-copy{flex:none;align-self:stretch;display:flex;flex-direction:column;justify-content:center;width:min(500px,36vw);padding:0 var(--s5) 0 var(--pad);position:relative;z-index:3}
.reel-copy h2{font-size:clamp(40px,4.6vw,70px)}
.reel-copy .btn{align-self:flex-start}
.reel-copy p:not(.label){color:#B9B9AE;margin:var(--s4) 0 var(--s5);max-width:36ch}
.reel-nav{display:flex;gap:10px;margin-top:var(--s4)}
.reel-nav button{width:52px;height:52px;border-radius:50%;border:1.5px solid #45453F;color:var(--paper);font-size:24px;line-height:1;display:grid;place-items:center;transition:background .2s,color .2s,border-color .2s,opacity .2s}
.reel-nav button:hover{background:var(--yellow);color:var(--ink);border-color:var(--yellow)}
.reel-nav button:disabled{opacity:.3;pointer-events:none}
.reel-track{flex:1;min-width:0;display:flex;gap:22px;overflow-x:auto;overscroll-behavior-x:contain;scroll-snap-type:x proximity;scroll-behavior:smooth;padding:20px var(--pad) 50px 4px;scrollbar-width:none;cursor:grab;-webkit-mask-image:linear-gradient(90deg,transparent 0,#000 40px,#000 calc(100% - 80px),transparent);mask-image:linear-gradient(90deg,transparent 0,#000 40px,#000 calc(100% - 80px),transparent)}
.reel-track::-webkit-scrollbar{display:none}
.reel-track.dragging{cursor:grabbing;scroll-snap-type:none;scroll-behavior:auto}
.reel-track.dragging .rcard{pointer-events:none}
.rcard{flex:none;width:clamp(220px,19vw,290px);aspect-ratio:9/16;border-radius:22px;overflow:hidden;position:relative;background:#1E1E1B;cursor:pointer;scroll-snap-align:start;transform:rotate(var(--r,0deg)) translateY(var(--ty,0));transition:transform .5s var(--ease-out)}
.rcard:nth-child(odd){--ty:24px}
.rcard:hover{transform:scale(1.03) translateY(var(--ty,0))}
.rcard img,.rcard video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;-webkit-user-drag:none;user-select:none}
.rcard video{opacity:0;transition:opacity .4s}
.rcard.playing video{opacity:1}
.rcard-cap{position:absolute;left:0;right:0;bottom:0;padding:44px 16px 16px;background:linear-gradient(transparent,rgba(13,13,13,.8));z-index:2}
.rcard-cap b{display:block;font-size:17px;letter-spacing:-.02em;line-height:1.2}
.rcard-cap span{font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--yellow)}
@media (max-width:900px){
  .reel-sticky{flex-direction:column;align-items:stretch}
  .reel-copy{width:auto;padding:0 var(--pad) var(--s4)}
  .reel-nav{display:none}
  .reel-track{padding:10px var(--pad) 40px;scroll-snap-type:x mandatory;-webkit-mask-image:none;mask-image:none}
  .rcard{width:62vw;scroll-snap-align:center}
}

/* process */
.process{background:var(--ink);color:var(--paper);padding:var(--s6) var(--pad) var(--s6);border-top:1px solid #222}
.process-head{max-width:1200px}
.process-sub{color:#B9B9AE;max-width:52ch;margin-top:var(--s4);font-size:18px}
.process-body{position:relative;display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:var(--s6);margin-top:var(--s5)}
.rail{position:absolute;left:-20px;top:0;bottom:0;width:2px;background:#26261F}
.rail i{display:block;width:100%;height:100%;background:var(--yellow);transform-origin:50% 0;transform:scaleY(0)}
.step{min-height:62vh;display:flex;flex-direction:column;justify-content:center;max-width:32rem;opacity:.22;transition:opacity .5s,transform .6s var(--ease-out);transform:translateX(-10px)}
.step.on{opacity:1;transform:none}
.step-num{font-family:var(--mono);font-size:13px;letter-spacing:.14em;color:var(--yellow);margin-bottom:var(--s3)}
.step h3{font-size:clamp(42px,4.8vw,70px)}
.step p{margin-top:var(--s3);color:#C9C9BE;font-size:18px}
.step-loop{color:var(--yellow)!important;font-weight:800;font-size:clamp(28px,2.8vw,38px)!important;letter-spacing:-.03em;margin-top:var(--s5)!important}
.stage-wrap{position:relative}
.stage{position:sticky;top:10vh;height:80vh;border-radius:30px;background:radial-gradient(120% 90% at 80% 0%,#25251f 0%,#161614 60%);overflow:hidden;border:1px solid #26261F}
.stage-big{position:absolute;right:-.06em;top:-.2em;font-weight:900;font-size:clamp(160px,20vw,300px);letter-spacing:-.08em;line-height:1;color:transparent;-webkit-text-stroke:1.5px #2F2F29;pointer-events:none;transition:opacity .3s}
.v{position:absolute;inset:0;padding:clamp(24px,4vw,56px);display:flex;flex-direction:column;justify-content:center;opacity:0;visibility:hidden;transform:translateY(18px) scale(.98);transition:opacity .5s,visibility .5s,transform .7s var(--ease-out)}
.stage[data-active="1"] .v1,.stage[data-active="2"] .v2,.stage[data-active="3"] .v3,.stage[data-active="4"] .v4,.stage[data-active="5"] .v5,.stage[data-active="6"] .v6{opacity:1;visibility:visible;transform:none}
.v-title{font-weight:700;font-size:22px;letter-spacing:-.02em;margin-bottom:var(--s4)}
.v-foot{font-family:var(--mono);font-size:12px;letter-spacing:.08em;color:#8E8E84;margin-top:var(--s4);text-transform:uppercase}
.stage-dots{position:absolute;left:50%;bottom:18px;transform:translateX(-50%);display:flex;gap:6px}
.stage-dots i{width:6px;height:6px;border-radius:50%;background:#45453F;transition:background .3s,width .3s}
.stage[data-active="1"] .stage-dots i:nth-child(1),.stage[data-active="2"] .stage-dots i:nth-child(2),.stage[data-active="3"] .stage-dots i:nth-child(3),.stage[data-active="4"] .stage-dots i:nth-child(4),.stage[data-active="5"] .stage-dots i:nth-child(5),.stage[data-active="6"] .stage-dots i:nth-child(6){background:var(--yellow);width:22px;border-radius:3px}
.bars-h li{display:grid;grid-template-columns:minmax(120px,40%) 1fr;align-items:center;gap:var(--s3);padding:14px 0;border-top:1px solid #2C2C28;font-size:16px}
.bars-h i{display:block;height:16px;border-radius:var(--r-sm);background:#3A3A35;width:0;transition:width 1s var(--ease)}
.bars-h li:first-child i{background:var(--yellow)}
.stage[data-active="1"] .bars-h i{width:var(--w)}
.bars-h li:nth-child(2) i{transition-delay:.08s}.bars-h li:nth-child(3) i{transition-delay:.16s}.bars-h li:nth-child(4) i{transition-delay:.24s}.bars-h li:nth-child(5) i{transition-delay:.32s}
.doc{background:var(--paper);color:var(--ink);border-radius:var(--r-md);padding:30px;max-width:470px;width:100%;margin:0 auto;box-shadow:0 30px 60px -30px #000}
.doc-top{display:flex;justify-content:space-between;font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);padding-bottom:14px;border-bottom:1px solid var(--border);margin-bottom:10px}
.hook{display:flex;gap:12px;align-items:baseline;font-weight:700;font-size:clamp(17px,1.6vw,22px);letter-spacing:-.02em;padding:10px 0;opacity:0;transform:translateY(8px);transition:opacity .4s,transform .4s var(--ease)}
.hook b{font-family:var(--mono);font-weight:500;font-size:12px;background:var(--yellow);padding:3px 7px;border-radius:var(--r-sm);flex:none}
.stage[data-active="2"] .hook{opacity:1;transform:none}
.stage[data-active="2"] .hook:nth-of-type(3){transition-delay:.25s}.stage[data-active="2"] .hook:nth-of-type(4){transition-delay:.5s}
.doc-lines{margin-top:14px;display:grid;gap:9px}
.doc-lines i{height:8px;border-radius:4px;background:#E6E6DC}
.doc-lines i:nth-child(2){width:86%}.doc-lines i:nth-child(4){width:72%}.doc-lines i:nth-child(5){width:40%}
.make-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;max-width:460px;margin:0 auto;width:100%}
.make-grid img{width:100%;aspect-ratio:9/16;object-fit:cover;border-radius:12px;opacity:0;transform:scale(.85) rotate(-3deg);transition:opacity .45s,transform .7s var(--ease-out)}
.stage[data-active="3"] .make-grid img{opacity:1;transform:none}
.make-grid img:nth-child(2){transition-delay:.07s}.make-grid img:nth-child(3){transition-delay:.14s}.make-grid img:nth-child(4){transition-delay:.21s}.make-grid img:nth-child(5){transition-delay:.28s}.make-grid img:nth-child(6){transition-delay:.35s}
.v4{align-items:center;gap:var(--s4)}
.ratio-box{position:relative;height:54%;aspect-ratio:9/16;border-radius:10px;overflow:hidden;outline:2px solid var(--yellow);outline-offset:4px;transition:aspect-ratio .7s var(--ease)}
.ratio-box img{width:100%;height:100%;object-fit:cover}
.ratio-box.r45{aspect-ratio:4/5}.ratio-box.r11{aspect-ratio:1/1}
.ratio-tag{position:absolute;top:10px;left:10px;font-family:var(--mono);font-size:12px;background:var(--yellow);color:var(--ink);padding:3px 8px;border-radius:var(--r-sm)}
.timeline{position:relative;width:100%;max-width:470px;display:grid;gap:6px;padding:12px;background:#0f0f0e;border-radius:var(--r-md)}
.track{position:relative;height:18px}
.track i{position:absolute;top:0;bottom:0;left:var(--x);width:var(--w);border-radius:4px}
.t-v i{background:#5B5B52}.t-c i{background:var(--yellow-soft);height:10px;top:4px}.t-a i{background:#34342F}
.playhead{position:absolute;top:6px;bottom:6px;width:2px;background:var(--yellow);left:12px}
.stage[data-active="4"] .playhead{animation:play 4s linear infinite}
@keyframes play{to{left:calc(100% - 14px)}}
.placements{display:grid;gap:12px;max-width:470px;width:100%;margin:0 auto}
.placements li{display:flex;justify-content:space-between;align-items:center;background:#24241F;border-radius:var(--r-md);padding:22px 24px;font-weight:700;font-size:20px;letter-spacing:-.02em;opacity:0;transform:translateX(-16px);transition:opacity .4s,transform .5s var(--ease)}
.stage[data-active="5"] .placements li{opacity:1;transform:none}
.placements li:nth-child(2){transition-delay:.12s}.placements li:nth-child(3){transition-delay:.24s}
.live{display:inline-flex;align-items:center;gap:8px;font-family:var(--mono);font-weight:500;font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--orange)}
.live::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--orange);animation:pulse 1.4s ease-in-out infinite}
@keyframes pulse{50%{opacity:.25}}
.v5 .v-foot{text-align:center}
.bars-v{display:flex;align-items:flex-end;gap:12px;height:48%;border-bottom:1px solid #3A3A35}
.bars-v div{position:relative;flex:1;height:0;background:#3A3A35;border-radius:var(--r-sm) var(--r-sm) 0 0;transition:height .9s var(--ease)}
.stage[data-active="6"] .bars-v div{height:var(--h)}
.bars-v div.win{background:var(--orange)}
.bars-v span{position:absolute;bottom:-26px;left:0;right:0;text-align:center;font-family:var(--mono);font-size:12px;color:#8E8E84}
.bars-v em{position:absolute;top:-28px;left:50%;transform:translateX(-50%);font-style:normal;font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--orange);white-space:nowrap}
.v6 .v-foot{margin-top:44px}
@media (max-width:900px){
  .process-body{grid-template-columns:1fr;gap:0}
  .rail{display:none}
  .stage-wrap{order:-1;position:sticky;top:62px;z-index:2;height:46vh;margin:0 calc(var(--pad) * -1);padding:0 var(--pad) 10px;background:var(--ink)}
  .stage{position:relative;top:0;height:100%;border-radius:20px}
  .stage-big{font-size:140px}
  .step{min-height:58vh;justify-content:flex-start;padding-top:18px}
  .step:last-child{min-height:70vh}
  .v{padding:20px}
  .v-title{font-size:16px;margin-bottom:12px}
  .bars-h li{padding:7px 0;font-size:13px}
  .doc{padding:18px}.hook{padding:6px 0}
  .make-grid{max-width:250px}
  .placements li{padding:14px 16px;font-size:16px}
}

/* work */
.work{padding:var(--s7) var(--pad) var(--s6)}
.work-head{display:flex;justify-content:space-between;align-items:flex-end;gap:var(--s5);flex-wrap:wrap}
.work-sub{max-width:34ch;color:var(--muted);font-size:18px}
.featured{margin-top:var(--s5);display:grid;grid-template-columns:minmax(0,360px) 1fr;gap:var(--s6);align-items:center;background:var(--ink);color:var(--paper);border-radius:30px;padding:clamp(20px,3vw,44px);position:relative;overflow:hidden}
.featured::after{content:"";position:absolute;right:-120px;bottom:-160px;width:520px;height:520px;border-radius:50%;background:radial-gradient(circle,rgba(232,255,74,.18),transparent 65%);pointer-events:none}
.featured .tile{border-radius:20px}
.feat-copy{position:relative;z-index:1}
.feat-copy .label{color:var(--orange)}
.feat-copy h3{font-size:clamp(36px,4.6vw,66px)}
.feat-note{margin-top:var(--s4);font-size:clamp(20px,2vw,27px);font-weight:600;letter-spacing:-.02em;max-width:26ch}
.feat-note b{background:var(--yellow);color:var(--ink);padding:0 .15em;border-radius:4px}
.feat-meta{margin-top:var(--s3);color:#B9B9AE}
.feat-copy .btn{margin-top:var(--s5)}
.featured .btn-ink{background:var(--yellow);color:var(--ink)}
@media (max-width:760px){.featured{grid-template-columns:1fr}.featured .tile{max-width:300px}}

.filters{margin-top:var(--s5);display:grid;gap:10px;padding:10px 0 16px;background:var(--paper)}
@media (min-width:901px){.filters{position:sticky;top:78px;z-index:5;box-shadow:0 1px 0 var(--border)}}
.filter-row{display:flex;gap:8px;overflow-x:auto;scrollbar-width:none;padding:2px;align-items:center}
.filter-row::-webkit-scrollbar{display:none}
.chip{flex:none;height:42px;padding:0 18px;border-radius:var(--r-pill);border:1.5px solid var(--border);background:var(--white);font-weight:600;font-size:15px;display:inline-flex;align-items:center;gap:6px;transition:background .2s,border-color .2s,color .2s}
.chip:hover{border-color:var(--ink)}
.chip[aria-pressed="true"]{background:var(--ink);border-color:var(--ink);color:var(--yellow)}
.chip .n{font-family:var(--mono);font-size:11px;opacity:.6}
.filter-row.market .chip[aria-pressed="true"]{background:var(--yellow);color:var(--ink);border-color:var(--ink)}
.chip-brand{background:var(--yellow);border-color:var(--ink)}
.chip-brand img{height:20px;width:auto;max-width:110px;object-fit:contain}
.chip-brand .x{font-size:18px;line-height:1;margin-left:4px}

.wall{display:grid;grid-template-columns:repeat(auto-fill,minmax(200px,1fr));gap:var(--s4) 18px;margin-top:var(--s3)}
.wall-item{transition:opacity .4s,transform .5s var(--ease-out)}
.wall-item.enter{opacity:0;transform:translateY(24px) scale(.97)}
.tile{position:relative;display:block;width:100%;aspect-ratio:9/16;border-radius:var(--r-md);overflow:hidden;background:#222;cursor:pointer;transform:perspective(900px) rotateX(var(--rx,0)) rotateY(var(--ry,0));transition:transform .4s var(--ease-out),box-shadow .4s}
.tile:hover{box-shadow:0 24px 50px -24px rgba(13,13,13,.6)}
.tile img,.tile video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.tile img{transition:transform .8s var(--ease-out)}
.tile:hover img{transform:scale(1.05)}
.tile video{opacity:0;transition:opacity .3s}
.tile.playing video{opacity:1}
.tile::after{content:"";position:absolute;inset:auto 0 0 0;height:40%;background:linear-gradient(transparent,rgba(13,13,13,.55));pointer-events:none}
.tile-mkt{position:absolute;top:10px;left:10px;z-index:2;font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;background:rgba(13,13,13,.72);color:var(--paper);padding:4px 8px;border-radius:var(--r-sm)}
.tile-play{position:absolute;right:10px;bottom:10px;z-index:2;width:40px;height:40px;border-radius:50%;background:var(--yellow);display:grid;place-items:center;transform:scale(.8);opacity:0;transition:.25s var(--ease)}
.tile:focus-visible .tile-play{opacity:1;transform:none}
@media (hover:none){.tile-play{opacity:1;transform:none}}
.tile-play svg{width:14px;margin-left:3px}
.wall-cap{margin-top:12px}
.wall-cap b{display:block;font-weight:700;font-size:17px;letter-spacing:-.02em;line-height:1.25}
.wall-cap span{font-size:14px;color:var(--muted)}
.wall-empty{margin-top:var(--s5);color:var(--muted)}
@media (max-width:520px){.wall{grid-template-columns:1fr 1fr;gap:20px 12px}.wall-cap b{font-size:15px}}

/* services */
.services{padding:var(--s7) var(--pad);background:var(--white);border-top:1px solid var(--border);position:relative}
.svc{margin-top:var(--s5);border-top:2px solid var(--ink)}
.svc li{position:relative;display:grid;grid-template-columns:70px minmax(0,1fr) minmax(0,1.1fr);gap:var(--s4);padding:30px 0;border-bottom:1px solid var(--border);align-items:baseline;cursor:default;isolation:isolate}
.svc li::before{content:"";position:absolute;inset:0 calc(var(--pad) * -1);background:var(--yellow);transform:scaleY(0);transform-origin:50% 100%;transition:transform .45s var(--ease-out);z-index:-1}
.svc li:hover::before{transform:none}
.svc-n{font-family:var(--mono);font-size:13px;color:var(--muted)}
.svc h3{font-size:clamp(30px,3.6vw,52px);transition:transform .45s var(--ease-out)}
.svc li:hover h3{transform:translateX(12px)}
.svc p{color:var(--muted);font-size:18px;max-width:46ch}
.svc li:hover p,.svc li:hover .svc-n{color:var(--ink)}
.svc-float{position:fixed;left:0;top:0;z-index:40;width:170px;aspect-ratio:9/16;border-radius:16px;overflow:hidden;pointer-events:none;box-shadow:0 30px 60px -20px rgba(13,13,13,.55);opacity:0;transform:translate3d(var(--x,0),var(--y,0),0) rotate(var(--rot,0deg)) scale(.6);transition:opacity .3s,transform .5s var(--ease-out)}
.svc-float.on{opacity:1;transform:translate3d(var(--x,0),var(--y,0),0) rotate(var(--rot,0deg)) scale(1)}
.svc-float video{width:100%;height:100%;object-fit:cover}
@media (hover:none),(pointer:coarse){.svc-float{display:none}}
@media (max-width:700px){.svc li{grid-template-columns:1fr;gap:8px}}

/* band */
.band{background:var(--yellow);padding:var(--s7) var(--pad);display:flex;justify-content:space-between;align-items:center;gap:var(--s5);overflow:hidden}
.band-line{font-weight:900;font-size:clamp(56px,10vw,160px);letter-spacing:-.06em;line-height:.88}
.band .ln:nth-child(2)>span{transition-delay:.15s}
.band .mark-xl .rh{transform:translate(60px,-130px);opacity:0;transition:transform 1.2s .2s var(--ease-out),opacity .6s .2s}
.band.in .mark-xl .rh{transform:translate(8px,-20px);opacity:1}
@media (max-width:700px){.band{flex-direction:column;align-items:flex-start}}

/* contact */
.contact{padding:var(--s7) var(--pad);display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr);gap:var(--s6);align-items:center;overflow:hidden}
.contact h2{font-size:clamp(44px,6vw,92px)}
.contact p{margin-top:var(--s4);font-size:19px;color:var(--muted);max-width:44ch}
.contact-actions{margin-top:var(--s5);display:flex;flex-wrap:wrap;gap:12px;align-items:center}
.contact-email{font-family:var(--mono);font-size:15px;color:var(--muted)}
.contact-phones{position:relative;height:440px}
.contact-phones img{position:absolute;width:44%;aspect-ratio:9/16;object-fit:cover;border-radius:18px;border:6px solid var(--ink);box-shadow:0 30px 60px -28px rgba(13,13,13,.6);transition:transform .8s var(--ease-out)}
.contact-phones img:nth-child(1){left:2%;top:12%;transform:rotate(-9deg)}
.contact-phones img:nth-child(2){left:28%;top:0;z-index:2;transform:rotate(2deg)}
.contact-phones img:nth-child(3){left:54%;top:14%;transform:rotate(10deg)}
.contact:hover .contact-phones img:nth-child(1){transform:rotate(-14deg) translateX(-14px)}
.contact:hover .contact-phones img:nth-child(3){transform:rotate(15deg) translateX(14px)}
@media (max-width:860px){.contact{grid-template-columns:1fr}.contact-phones{height:360px;max-width:440px}}

/* footer */
.foot{background:var(--ink);color:var(--paper);padding:var(--s6) var(--pad) var(--s4);overflow:hidden}
.foot-top{display:flex;justify-content:space-between;gap:var(--s4);flex-wrap:wrap;align-items:center}
.foot-line{font-weight:800;font-size:clamp(26px,3vw,40px);letter-spacing:-.03em;color:var(--yellow)}
.foot-links{display:flex;flex-wrap:wrap;gap:6px 22px;align-items:center}
.foot-links a,.foot-top-btn{text-decoration:none;color:#C9C9BE;font-weight:600}
.foot-links a:hover,.foot-top-btn:hover{color:var(--yellow)}
.foot-mega{display:flex;align-items:center;gap:2vw;margin:var(--s6) 0 var(--s4)}
.foot-mega .mark{width:13vw;height:auto;aspect-ratio:266/330}
.foot-mega .mark svg path{stroke:var(--yellow)}
.foot-word{font-weight:900;font-size:21vw;letter-spacing:-.07em;line-height:.8;color:var(--paper)}
.foot-bottom{display:flex;justify-content:space-between;font-family:var(--mono);font-size:12px;color:#8E8E84;border-top:1px solid #26261F;padding-top:var(--s3)}

/* lightbox */
.lb{position:fixed;inset:0;z-index:100;background:rgba(13,13,13,.95);display:flex;align-items:center;justify-content:center;gap:var(--s4);padding:var(--s4);animation:lbIn .35s var(--ease-out)}
@keyframes lbIn{from{opacity:0}}
.lb[hidden]{display:none}
.lb-body{display:flex;gap:var(--s5);align-items:center;max-height:100%;animation:lbBody .5s var(--ease-out)}
@keyframes lbBody{from{transform:translateY(30px) scale(.96);opacity:0}}
.lb video{height:min(84vh,820px);aspect-ratio:9/16;width:auto;max-width:86vw;border-radius:var(--r-md);background:#000;object-fit:contain}
.lb-meta{color:var(--paper);max-width:280px}
.lb-meta .label{color:var(--yellow)}
.lb-meta h3{font-size:38px}
.lb-meta p{color:#B9B9AE;margin-top:12px}
.lb-meta .feat-note-sm{color:var(--paper);font-weight:600}
.lb-close{position:absolute;top:16px;right:20px;width:52px;height:52px;font-size:34px;color:var(--paper);line-height:1;border-radius:50%}
.lb-close:hover{background:#26261F}
.lb-nav{width:56px;height:56px;border-radius:50%;background:#26261F;color:var(--paper);font-size:30px;flex:none;transition:background .2s,color .2s}
.lb-nav:hover{background:var(--yellow);color:var(--ink)}
@media (max-width:860px){
  .lb{padding:56px 10px 10px;flex-wrap:wrap}
  .lb-body{flex-direction:column;gap:12px}
  .lb video{height:70vh}
  .lb-meta{max-width:none;text-align:center}.lb-meta h3{font-size:24px}.lb-meta p{display:none}
  .lb-nav{position:absolute;bottom:14px}.lb-prev{left:14px}.lb-next{right:14px}
}

@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{transition-duration:.01ms!important;animation:none!important}
  html{scroll-behavior:auto}
  .ln>span,.reveal .w>span{transform:none!important}
}